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    Business management entails planning, organizing, leading, and controlling organizational resources (human, physical, financial) to efficiently achieve goals. Key functions include strategic planning, marketing, operations, and financial management. Effective management involves decision-making, navigating external environments, and motivating employees to drive growth.

    Principles of Business Management 5e ...               International Business Management ...

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Course Title: Business Management

Course Summary:

This course introduces students to the principles and practices of effective business management. It covers key areas such as planning, organizing, leading, and controlling organizational resources to achieve strategic objectives. Students will explore management theories, decision-making processes, leadership styles, and operational practices that drive business success. The course combines theoretical knowledge with practical applications to prepare learners for real-world business challenges.

Learning Outcomes:

By the end of this course, students will be able to:

  1. Explain the core functions and principles of business management.

  2. Analyze business environments and apply strategic planning techniques.

  3. Demonstrate effective leadership and team management skills.

  4. Develop operational plans and manage organizational resources efficiently.

  5. Evaluate business performance and make informed managerial decisions.

  6. Apply ethical and sustainable practices in business operations.

Sample Interactive Activities:

  • Case Studies: Analyze real-world business scenarios to identify management challenges and propose solutions.

  • Group Projects: Develop a business plan for a hypothetical company and present it to peers.

  • Role-Playing Exercises: Simulate managerial decision-making, conflict resolution, and leadership challenges.

  • Management Games/Simulations: Participate in business simulations to understand resource allocation, marketing, and financial planning.

  • Workshops & Debates: Discuss contemporary business issues and ethical dilemmas in teams.